Demonstrating the Value of UX Design In the ever-evolving landscape of business, User Experience (UX) designers play a crucial role in ensuring products and services meet the needs and expectations of users. However, as companies …
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The Benefits of including video in your overall marketing strategy.
Video marketing has proven to be an incredibly effective strategy in today’s digital landscape. Video continues to see higher engagement with viewers and potential customers than any other form of media. Here some key of …
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Happy New Year! You made it.
The importance of New Year resolutions Give yourself a round of applause. You made it through another hectic year. If you have been feeling like the last two years have been a blur, then you …
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Pass the baton to the next generation
Pass the baton to the next in line If you only read this first sentence then walk away with this. Pass the baton to the next generation. Pass the torch to the juniors, to the …
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How to Make Realistic Financial Projections for Your Small Business
While working on financial forecasts is not a glamorous task, it is vital for every business. If you’re making at least $10 million in revenue, you need to chart a course for scalability and growth. …
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Badass of the quarter. The importance of employee recognition
I was recognized as the Badass of the quarter in Marketing. I was thrilled and it also made me reflect on the importance of employee recognition. There is a competing train of thought, that believes on their own, employees will simply be motivated to work hard to keep their job and to get a raise.
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Your brand’s reputation
So here is something we don’t talk about every day. What exactly do I mean by “your brand’s reputation? Is this even a real thing? Is my brand in great shape? To answer that question …
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Camera technology is advancing faster than modern computers.
The 8K Revolution that modern computers can keep up with Camera technology is advancing faster modern computers can keep up with. Is it worth the continued investment, or should we rethink the constant upgrades? In …
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Practicing User Experience research during COVID-19
The Covid-19 pandemic has brought an unprecedented shift to just about every industry: retail, food, transportation, the film industry, and just about every type of industry in between have been affected in some way by the pandemic. We will need to rethink how to move forward. How to continue to innovate in ways that we never thought of before.
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Turn off your phone verification- A cautionary tale on account security.
The Incident I’ve always considered myself an extra careful person. I check my bank accounts regularly, call the bank if there is a penny missing. I keep my software up to date. But as I …
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