As designers, we tend to get attached to our tools. We have our shortcuts memorized, our favorite plugins installed, and maybe even a mug that says, “I ❤️ Figma.” But here’s the thing—design tools are …
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Category: Design
Why You Shouldn’t Share Your Working Files with Clients (and How to Handle Requests for Them)
“The rough draft is just you, telling yourself the story.” – Terry Pratchett This famous quote resonates deeply when it comes to a topic I’ve been wanting to discuss: no one needs to see your …
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The Benefits of Being a Creative Generalist
Generalist isn’t a bad word In today’s rapidly evolving world, the demand for diverse skill sets has never been higher. As industries become more interconnected and complex, the traditional idea of specializing in one field …
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Working Within Constraints Part 2
We often hear the phrase “working within constraints” in the creative world. But what does it truly entail? And, delving deeper, what are the most common types you will encounter? From my experience, I have …
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Demonstrating the Value of UX Design in a Shrinking Design Landscape
Demonstrating the Value of UX Design In the ever-evolving landscape of business, User Experience (UX) designers play a crucial role in ensuring products and services meet the needs and expectations of users. However, as companies …
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Happy New Year! You made it.
The importance of New Year resolutions Give yourself a round of applause. You made it through another hectic year. If you have been feeling like the last two years have been a blur, then you …
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Getting inspiration from everywhere. One of the unsung skills of a creative designer.
One of the unsung skills of a creative designer is getting inspiration from everywhere. A couple of years ago while working for Dell the team of designers that I worked with was asked to enter …
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Defining the voice of a brand. Gravity Healthcare: Case Study
The problem: Gravity Healthcare was new to the market and was badly in need of new branding and identity design. Research: The company was new to the market and had a unique positioning element, they …
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What does branding mean?
What does branding mean to you? How important is it to your business? Is it even necessary? First off to answer that these questions let’s start with what it technically means. One definition according to Google “the promotion of a particular product or company by means of advertising and distinctive design”. I think that about sums it up, but as you dig deeper into the meaning and its impact on your potential perceived value it gets a little more important than that .
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