The problem: Gravity Healthcare was new to the market and was badly in need of new branding and identity design.
Research: The company was new to the market and had a unique positioning element, they were creating motion tracking technology to improve the clinical experience.
My solution: After digging into the market and figuring out competitors and positioning I wanted to create a voice that spoke to that industry, but that also lent it self well to emerging technologies.
Who is Gravity Healthcare? : Gravity Healthcare is on the cutting edge of RTLS technology and utilizes data to inform better decisions. Gravity Healthcare uses AI and machine learning to analyze data to provide tools that automate current manual processes within a clinic. Through its technology Gravity Healthcare and help the clinic to optimize its operations, increase profit margins cut down on wasted resources and capital.
Logo, Typography and color palette:
After the logo was defined and approved , I moved into an exploration phase until I came up with a solution that I felt confident with. From there I took it into collateral and tangible items.
You can learn more about the project and a few of my other ones on Behance.
Read my others entry’s here.