One of the unsung skills of a creative designer is getting inspiration from everywhere. A couple of years ago while working for Dell the team of designers that I worked with was asked to enter a sort of internal competition. The end result, one person’s design would be chosen to be featured at Dell World…
The problem: Gravity Healthcare was new to the market and was badly in need of new branding and identity design. Research: The company was new to the market and had a unique positioning element, they were creating motion tracking technology to improve the clinical experience. My solution: After digging into the market and figuring out…
We’ve all been there, whether it’s working for a client as a freelancer or working on an in-house team. You get a project, you get the deadline but your brain is drawing a blank.
What does branding mean to you? How important is it to your business? Is it even necessary? First off to answer that these questions let’s start with what it technically means. One definition according to Google “the promotion of a particular product or company by means of advertising and distinctive design”. I think that about sums it up, but as you dig deeper into the meaning and its impact on your potential perceived value it gets a little more important than that .